The Village of Winneconne could see a new resort and marina on the banks of the Wolf River.
A developer identified as Winn-Win Resort Inc. is pursuing the redevelopment of a parcel of land located at 111 North 1st St. in Winneconne into an upper-midscale hotel and marina resort, positioned along the banks of the Wolf River. The hotel would have 60 units and the marina would include 116 boat slips. The site is currently home to Lang’s Landing, a motel owned by Dennis Lang.
Winn-Win is headed by Mike Mullen, a professor of marketing and international business at Florida Atlantic University, said Winnebago Village Administrator Steve Volkert. Lang contacted Mullen, an Appleton native, to look at the property, and an offer for Winn-Win to purchase the land has been accepted, Volkert said, adding that Mullen has spent a lot of time as a tourist in Winneconne and spent about three months investigating the site last summer. Neither Mullen nor Lang could be reached for comment.
“The mere presence of an upper-scale resort in the village is going to really bring us kicking and screaming into the 21st century,” said Tom Snider, the Winnebago County Board supervisor who represents the Winneconne area and is chairman of the Town of Winneconne. Snider said the resort would help combat a shortage of accommodations in the area and might make events such as fishing tournaments more successful.
Snider is the sponsor of a resolution that will be considered by the board Tuesday that urges the state Department of Natural Resources to approve the development of the marina. Snider said he plans to amend the resolution to simply voice the board’s support of the development. Similar resolutions have been prepared for the Winneconne town and village boards.
According to the county board resolution, the marina is part of the redevelopment of an existing Brownfield marina, motel and industrial site on a well-flushed waterway that requires no new dredging and that will substantially reduce runoff consistent with the 2010 Wisconsin Clean Marina Guidebook.
Officials said the resolutions do not represent approval of any specific plan for the project.
Volkert said Mullen will meet with the DNR within the next few weeks. After that, Volkert said, Mullen will determine the total construction costs for the project and begin explore options for financing it. Mullen completed a feasibility study in February that showed that the 60-unit resort model would be financially feasible, Volkert said.
It is unclear if Mullen would seek public assistance to finance the project.
Snider said after one meeting with the developers, he doesn’t foresee a request for public money to finance the project, but the project is in the early stages and could go in that direction.
Volkert and Snider see the project as an opportunity to bring a different market and different kind of clientele to the area, taking Winneconne’s tourism industry to a new level.
Increasing the number of tourism dollars coming into the community would help sustain Winneconne’s restaurants and other businesses that rely heavily on money from outside the community, Volkert said.
“Tourism is huge,” Volkert said. “The community doesn’t have an enormous amount of industrial or commercial properties. The dependency to get people to come to Winneconne primarily because of the water is extremely important to all our businesses.”
LAKE MICHIGAN – WI – FOX RIVER
The U.W.-Oshkosh Foundation has bought into a hotel.
Time is running short for making changes in design plans for the soon-to-be-rebuilt Eureka bridge. But without those changes, larger boats with Berlin as their destination will never make it under the new bridge on the Fox River at Eureka.
MADISON – The state Department of Justice has fined two Fox Valley companies for unpermitted work they did on a Wolf River development.
APPLETON — If all goes as planned, the Fox River will see brisk traffic this boating season. And if an advocacy group can raise the necessary funds, it should also be safer.
Free Vessel Safety Checks (VSCs) will be provided by the Door County Sail & Power Squadron, beginning May 28 in conjunction with National Safe Boating Week.
I’ve added Dianne’s summer boating Events list to the “Calendar of Events,” at 